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HERITAGE

HERITAGE

ZENDIUM – THE NEW WAY
TO PROTECT

Zendium* toothpaste is specifically
designed to protect teeth and gums by
boosting the mouth’s natural defences
with its carefully balanced blend of
enzymes and proteins. Zendium works in
harmony with the mouth’s natural
antimicrobial protection systems to
promote all-round oral health, with a mild
formulation that offers gentle protection
to the soft tissues of the mouth.



*contains fluoride at 1450ppm.

Zendium Complete Protection Toothpaste

A GROUND-BREAKING
DISCOVERY

Zendium was the brainchild of microbiologist Henk Hoogendoorn, who investigated the remarkable natural protection that saliva provides against infection and disease. He demonstrated how enzymatic reactions lead to the formation of natural antibacterial agents that defend against streptococci in plaque.1

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Flag Design

FINDING THE
OPTIMUM BALANCE

Dr. Hoogendoorn hypothesised that a toothpaste containing the right combination of enzymes and proteins could boost the mouth’s natural antibacterial protection. Over the coming years, Dr. Hoogendoorn investigated the potential of different enzyme and protein combinations in toothpaste.2,3 His formula was refined and tested until he found the optimum balance: a ground-breaking toothpaste called Zendium, named after the Greek word for enzymes.

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Test Tubes with Enzymes and Proteins

ZENDIUM – A LEADING AND
RECOMMENDED BRAND

Zendium has a long, established heritage throughout the Nordic countries. Zendium has accumulated 35 years of published research and experience among dental professionals and patients. It has become one of the most recommended oral care brands across Scandinavia.4

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Map of Scandinavia

REFERENCES

  1. Hoogendoorn H, et al. Hypothiocyanite ion; the inhibitor formed by the system lactoperoxidase-thiocyanate-hydrogen peroxide. Caries Res 1977;11:77–84
  2. Rotgans J, et al. The effect of toothbrushing with toothpaste containing amyloglucosidase and glucose oxidase on plaque accumulation on teeth.
    Caries Res 1977:11:123–124.
  3. Rotgans J & Hoogendoorn H. The effect of toothbrushing with a toothpaste containing amyloglucosidase and glucose oxidase on plaque accumulation and gingivitis. Caries Res 1979;13:144–149.
  4. Unilever, data on file.